FAQ
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What does AdWiseM do?
AdWiseM helps SMEs grow through tailored digital advertising strategies, training, and campaign management. With in-house experience from Google Ads, we know how to plan, create, and optimise campaigns to perform at the highest standard.
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Who do you work with?
We work with SMEs in Ireland and Croatia across all industries. Whether a business is new to advertising or already has active campaigns, we can build, optimise, and scale them effectively.
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How is AdWiseM different from a traditional advertising agency?
Unlike many agencies that take a one-size-fits-all approach, AdWiseM leverages insider Google Ads knowledge and experience building training for Google support staff. This allows us to design strategies that align with each business’s specific goals, budget, and audience.
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Do we need to be running ads already to work with AdWiseM?
No. We can set up everything from the ground up — including a Google Business Profile, tracking through Google Analytics, and fully compliant Google Ads campaigns that are approved quickly and perform well.
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Can AdWiseM manage advertising campaigns for us?
Yes. We manage everything from writing high-converting ad copy to structuring campaigns for strong approval rates and top search rankings. Our expertise ensures campaigns are optimised for both visibility and performance.
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Does AdWiseM provide training?
Yes. Our founder’s experience in creating Google Ads training for internal Google support staff means we can break down complex advertising concepts into practical, actionable steps for businesses and their teams. We provide training in Google Ads, Google Analytics, Merchant Center, and more.
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What is an Advertising Health Check?
It is a full review of a business’s current advertising setup — including Google Ads, tracking, and online presence — to identify wasted spend, missed opportunities, and performance improvements. Our insider knowledge allows us to pinpoint issues others may miss.
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How will we know if our advertising is working?
We set up tracking through Google Analytics and Google Ads so businesses can see exactly where their budget is going and which actions — leads, sales, or visits — are being generated.
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How quickly can results be expected?
Improvements such as better targeting or higher ad quality scores can show results within weeks. Long-term growth comes from continuous optimisation aligned with the Google Ads algorithm.
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Can AdWiseM work with small budgets?
Yes. We focus on maximising return on investment by targeting the right audience, improving ad relevance, and reducing wasted clicks. Years of insider experience allow us to make smaller budgets work harder.
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Can Google Ads work for my type of business?
Yes — when set up correctly, Google Ads can be effective for almost any business, from local service providers to B2B companies. The key is targeting the right audience, choosing the right keywords, and structuring campaigns to align with Google’s ranking algorithm. At AdWiseM, we draw on insider Google Ads knowledge to ensure your campaigns are designed for your specific industry, location, and business goals.
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What makes a Google Ads campaign successful?
A successful campaign combines relevant targeting, compelling ad copy, high-quality landing pages, and accurate conversion tracking. At AdWiseM, we also focus on factors that many advertisers overlook — such as policy compliance for faster approvals, quality score optimisation for better rankings, and integration with Google Analytics and Merchant Center to track performance across the full customer journey.
At AdWiseM, your campaigns are guided by a strategist with a rare combination of skills and insider knowledge.
Our Founder is a former Corporate Trainer and Google Ads Strategist who not only managed high-performing campaigns but also trained Google’s own support teams on how to optimise them.
This means we understand:
Every layer of Google Ads — from keyword strategy and ad creation to policy approvals and algorithm ranking factors.
Secondary Google products that enhance advertising, including Google Analytics, Google Business Profile, Merchant Center, and AdSense.
How the system really works — and how to use it to give SMEs an edge over larger competitors.
This depth of expertise is rare outside Google — and it’s why AdWiseM can deliver not just campaigns, but strategies that are fully optimised from day one.
