Why Advertise When Business is Good?
(And why “we don’t need to” can be a risky mindset)
I hear it a lot from business owners:
“We already have enough customers. We don’t need to advertise.”
I get it. If the phone’s ringing, the shop’s busy, and orders are coming in, it feels like there’s no reason to spend on ads.
But here’s the thing — today’s customers aren’t guaranteed tomorrow.
EU Small Businesses See Real Growth
A recent EU-wide study found 86% of small and medium-sized businesses credit their revenue growth to personalised digital advertising — even those already performing well [Source].
The quiet risks you don’t see
Markets change. Competitors pop up. Customer habits shift.
Sometimes it’s slow, sometimes it’s overnight — a new product trend, a change in rules, a competitor targeting your customers online while you’re not even in the game.
If you’re not visible when those changes happen, you’re starting from behind.
Ireland Leads the Pack
In Ireland, 96% of SMBs say personalised advertising has directly contributed to their growth, one of the highest rates in Europe [Source].
Advertising isn’t just “getting more sales”
It’s about keeping your business healthy in the long run.
It can help you:
Stay top-of-mind so people don’t forget you.
Attract better customers — not just more customers.
Launch new products with a bang, not a whisper.
Build trust so people choose you first.
React quickly when the market shifts.
It’s not about being desperate for work — it’s about being smart enough to prepare for the future while things are going well.
€80 Billion in Extra Revenue
Across the EU, personalised ads drive an estimated €80 billion in additional annual revenue for SMBs, helping them compete and expand into new markets [Source].
Think about it
The brands you see everywhere — are they big because they advertise, or do they advertise because they’re big?
Both. Even the most successful businesses keep showing up, because staying visible keeps them stable.
Leveling the Playing Field
76% of European SMBs say personalized ads help them compete with much larger businesses [Source].
So, when should you advertise?
Before you think you need it.
That way, when things change (and they will), you’re ready — not scrambling.
At AdWiseM, I help businesses put together advertising strategies that actually make sense for them — their goals, their budget, and their pace. No jargon. No cookie-cutter plans. Just what works for your business.
